Search market share
Average share of Black Friday search traffic that viewed at least one of our deals round-up articles (calculated as an average across 25 highly competitive Black Friday keywords)
Click-through rate
Average CTR for deals links in articles across a sample of 500 articles published during November 2019.
Conversion rate
Average conversion rate for shoppers making a purchase after clicking one of our deals links during Black Friday 2019.
Average deals link click-through rate for articles focused on deals for specific products over November 2019.
Average share of the first page of Google.com results for select Cyber Monday deals searches.
Dominating organic search results
During Black Friday & Cyber Monday 2019 our articles consistently ranked at the top of Google search for thousands of the most competitive keywords with buying intent.
Black Friday 2020 starts in:
Driving millions of spending decisions every year
Last year during November 2019 our deals articles were viewed over 10 million times by US-based online shoppers looking to make sales purchases.
Direct links to deals in our articles were clicked over 5 million times during Black Friday & Cyber Monday 2019.