Search market share
Average share of organic search traffic that ended up viewing at least one of our articles, calculated across 25 highly competitive Black Friday related keywords.
Click-through rate
Average CTR for deals links in articles across a sample of 400 articles published during November 2018.
Conversion rate
Average conversion rate for shoppers making a purchase after clicking one of our deals links during Black Friday week 2018.
Average deals link click-through rate for articles focused on deals for specific products over November 2018.
Average share of the first page of Google.com results for Cyber Monday deals searches.
Dominating organic search results
During Black Friday & Cyber Monday 2018 our articles consistently ranked at the top of Google for hundreds of the most competitive keywords with buying intent.
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Driving millions of spending decisions every year
Last year during November 2018 our deals articles were viewed over 3 million times by US-based online shoppers looking to make sales purchases.
Direct links to deals in our articles were clicked over 1.5 million times during Black Friday & Cyber Monday 2018.