The team behind the internet's most trusted brand conversations.

We're digital marketers, data analysts, and creative strategists who help brands earn genuine recommendations: on Reddit, in trusted publications, and in the AI answers shaping what people buy.

2017Founded, ahead of the AI search shift

300+Brands grown through our campaigns

$100M+In sales driven for partner brands

10,000+Organic conversations placed and ranked

Built for how discovery actually works now.

Nicely Network was founded in 2017 on a simple observation: people trust people. Long before AI answers, buyers were skipping ads and heading to Reddit threads and independent reviews to decide what to purchase. We built our agency around earning brands a genuine place in those conversations.

That approach turned out to be the foundation AI search is built on. ChatGPT, Gemini, and Google's AI Overviews cite the same community discussions and authority publications we've specialized in for years, which is why the work we do compounds long after a campaign ends.

Today we run always-on visibility programs for Fortune 500 companies and ambitious DTC brands alike, pairing creative strategists who understand online culture with analysts who measure everything: rankings, citations, share of voice, and tracked revenue.

How we work

Authenticity first

Every placement adds real value to a real conversation. No shortcuts, no spam, just recommendations that hold up because they're genuinely useful.

Measured like performance

Rankings, AI citations, share of voice, and tracked sales: every campaign reports against numbers, not impressions of impressions.

Partners, not vendors

Our longest client relationships span seven years. We build programs that compound, and stay accountable to your growth objectives.

LEADERSHIP

The people behind the strategy

Andy Mathews

MANAGING DIRECTOR

Andy founded Nicely Network in 2017 to help brands grow through SEO and Reddit marketing. With more than a decade in the industry, he leads the agency's strategy, finding new ways to keep brands visible as search keeps changing.

Mary Cooper

PARTNERSHIPS DIRECTOR

Mary leads client partnerships, guiding brands across Reddit marketing, AI SEO, and digital PR. Her relationship-first approach turns client goals into data-backed campaigns, and builds partnerships founded on trust and clear results.

Xander Barnes

PERFORMANCE DIRECTOR

Xander brings a decade of digital marketing experience and a data-first approach to performance and scaled outreach. He ensures every campaign not only performs, but aligns with each partner brand's growth objectives.

rRecommended on Reddit

✦ Cited in AI Overviews

GRanked #1 on Google

Let's explore how we can work together

Tell us your goals and we'll show you how we'd own the first page of search and drive AI visibility for your brand.

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