How It Works

We share your best deals with millions of online shoppers

It’s pretty simple, really. We publish thousands of deals round-ups covering everything from robot vacuums to VPNs. These feature on major US news websites and rank organically at the top of Google search and Google News.

We promote your deals in our relevant round-ups, ensuring your brand will be seen first by shoppers searching for Black Friday deals. Last year, over 20 million online shoppers in the US read our deals round-ups and we generated more than $35 million in sales for our partners.

SEO Optimized

Search engine optimization (SEO) lies at the heart of what we do. We’re the only agency focused on SEO for online sales events, and as a result we consistently dominate the first page of Google search and Google News.

All our traffic is generated through SEO

We research and target the most relevant keywords across 100+ product categories

We rank for brand-name search terms as well as general product category searches

We rank for more than 10,000 Black Friday and Cyber Monday search terms

Fact Checked Articles

All our content is researched, reviewed and published by our in-house deals team. We work around-the-clock during Black Friday to bring shoppers the latest deals from the biggest brands and retailers.

All our articles are fact-checked for accuracy

All our deals are reviewed by our deals team

All our content is published across dozens of major US news websites

Non-stop coverage of deals during Black Friday and Cyber Monday

Seamlessly Linked

We prepare and build all our deals links, working with all the major affiliate networks to seamlessly drive traffic to our retailer’s websites.

Live tracking and performance attribution through affiliate dashboards

Submit your own deals links or sit back and let us write them for you

Build backlinks to your website from high authority news websites

We analyze click-through rates to optimize your deals links for the highest conversion rates

Highly Targeted

We aggregate Black Friday search data from all the biggest keyword databases, allowing us to identify and target the most valuable search terms for your customers.

Keyword data aggregated from Google Keyword Planner, Ahrefs, SEMrush & more

We target and rank for thousands of the most competitive keywords on Black Friday

We research the most valuable keywords for your brand and product category

Rank for your competitor’s most valuable keywords and dominate your industry


Last year we generated over $650,000 in sales revenue for Dyson, by promoting their vacuum cleaners and hair appliances in our round-ups.

– Working with Dyson since 2018

HP reached out to us when they saw our content ranking at the top of Google search for dozens of consumer electronics keywords. We’ve since generated over $1 million in sales for since 2017.

– Working with HP since 2017

During Q4 2020 we generated over $2 million in revenue for Verizon Wireless, making us one of their top 10 biggest affiliate partners in the US.

– Working with Verizon since 2019

Working closely with Walmart to maximize their sales during the holiday shopping season, we’ve generated over $8 million in sales for since 2019.

– Working with Walmart since 2019