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Driving Black Friday sales through SEO

Our deals reviews rank at the top of Google organic search on Black Friday, guiding the spending decisions of 20 million online shoppers in the US every year.

The biggest news source for online sales events

It’s almost unfair how we dominate the first page of Google search results on Black Friday and Cyber Monday.

Last year, we published more than 6,500 deals reviews across major US news websites, generating over $30 million in sales for our retail partners during Q4 2021.

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SEO Focused

All our web traffic and clicks we send to retailer’s websites are generated through organic search.


Our deals team continually research, fact-check and update the deals we publish from our retailers.

Seamlessly Linked

We prepare and integrate links to retailer’s deals into our articles, requiring no external assistance.

Highly Targeted

Our team of SEO experts target the biggest and most valuable keywords, focused on buyer intent.


Last year we generated over $650,000 in sales revenue for Dyson, by promoting their vacuum cleaners and hair appliances in our round-ups.

– Working with Dyson since 2018

HP reached out to us when they saw our content ranking at the top of Google search for dozens of consumer electronics keywords. We’ve since generated over $1 million in sales for since 2017.

– Working with HP since 2017

During Q4 2020 we generated over $2 million in revenue for Verizon Wireless, making us one of their top 10 biggest affiliate partners in the US.

– Working with Verizon since 2019

Working closely with Walmart to maximize their sales during the holiday shopping season, we’ve generated over $16 million in sales for since 2019.

– Working with Walmart since 2019


Black Friday 2021:
Generating $30 million in sales

Nicely Network Expands Affiliate Business, Delivers Improved Performance for Merchants