Black Friday Promotion

We share your best deals with millions of online shoppers

It’s pretty simple, really. We publish thousands of deals round-ups covering everything from robot vacuums to VPNs. These feature on major US news websites and rank organically at the top of Google search and Google News.

We promote your deals in our relevant round-ups, ensuring your brand will be seen first by shoppers searching for Black Friday deals. Last year, over 20 million online shoppers in the US read our deals round-ups and we generated more than $35 million in sales for our partners.

SEO Optimized

Search engine optimization (SEO) lies at the heart of what we do. We’re the only agency focused on SEO for online sales events, and as a result we consistently dominate the first page of Google search and Google News.

All our traffic is generated through SEO

We research and target the most relevant keywords across 100+ product categories

We rank for brand-name search terms as well as general product category searches

We rank for more than 10,000 Black Friday and Cyber Monday search terms

Fact Checked Articles

All our content is researched, reviewed and published by our in-house deals team. We work around-the-clock during Black Friday to bring shoppers the latest deals from the biggest brands and retailers.

All our articles are fact-checked for accuracy

All our deals are reviewed by our deals team

All our content is published across dozens of major US news websites

Non-stop coverage of deals during Black Friday and Cyber Monday

Seamlessly Linked

We prepare and build all our deals links, working with all the major affiliate networks to seamlessly drive traffic to our retailer’s websites.

Live tracking and performance attribution through affiliate dashboards

Submit your own deals links or sit back and let us write them for you

Build backlinks to your website from high authority news websites

We analyze click-through rates to optimize your deals links for the highest conversion rates

Highly Targeted

We aggregate Black Friday search data from all the biggest keyword databases, allowing us to identify and target the most valuable search terms for your customers.

Keyword data aggregated from Google Keyword Planner, Ahrefs, SEMrush & more

We target and rank for thousands of the most competitive keywords on Black Friday

We research the most valuable keywords for your brand and product category

Rank for your competitor’s most valuable keywords and dominate your industry

OUR PACKAGES

ESSENTIAL REACH

$8,000

Placement in 5 deals lists relevant to your brand

Good exposure for smaller brands and stores

No competitor targeting

Your deals published across 100+ national news websites

Fully SEO Optimized

Affiliate performance tracking

most popular

EXPANDED REACH

$12,000

Top 3 placement in 10 deals lists relevant to your brand

Increased exposure for bigger brands looking to generate higher sales volumes

Placement in a
competitor’s deals list

Your deals published across 100+ national news websites

Fully SEO Optimized

Affiliate performance tracking

BESPOKE REACH

PRICE ON REQUEST

Top placement in 20+ deals lists relevant to your brand

Complete exposure for brands looking to dominate their product category and competition

Placement in
5+ competitor’s deals lists

Your deals published across 100+ national news websites

Fully SEO Optimized

Affiliate performance tracking

Note: We also work with some brands and retailers on a purely affiliate commission basis. All our packages listed above include the use of affiliate links in your deals links, to allow for performance tracking and to compensate us for sales generated directly from our links. Any mention of companies we work with does not constitute endorsement or mean they have necessarily purchased an advertised package.

PARTNER BRANDS

Working closely with Walmart to increase their share of online retail, we’ve generated over $24 million in sales for Walmart.com.

– Working with Walmart since 2019

HP reached out to us when they saw our content ranking at the top of Google search for dozens of target keywords. We’ve since generated over $1.5 million in sales for HP.

– Working with HP since 2017

Our promotion of Cricut’s machines in our content generated $4 million in sales and 200,000 clickthroughs to Cricut.com.

– Working with Cricut since 2019

During Q4 2022 we generated $400,000 in sales and 40,000 clickthroughs to Sonos.com by featuring their home audio equipment in our content.

– Working with Sonos since 2017